By taking on an IT system such as PropertyCRM, auctioneers can maximize the use of their client data in an entirely compliant way. This allows them to drastically improve customer service levels and develop their business - including in the area of mortgage lending. Philip O'Reilly, Managing Director of BrokerCRM is known to be somewhat of an entrepreneur. In fact he was the first auctioneer to launch a property website in Ireland ! Philip researched, designed, and nurtured BrokerCRM since its inception and continues to manage and develop the business today.
He is an expert on the subject of CRM and has a successful background in finance and property. 7 years in gestation, BrokerCRM now offers a fully compliant, all encompassing IT software solution for the Financial, Property and Broker sectors. PropertyCRM is part of a larger suite of compatible software products available fromthe BrokerCRM Company.
The Property module is available as stand-alone software or as part of a broader software solution, which includes mortgage, assurance, pensions andinvestment functionality. "There is no other software company accommodating auctioneers entering the mortgage market - which is increasingly the case as those in the property industry will know. Having worked in the industry for a number of years, I know where the gaps lie and what auctioneers need to take their business to another level. Taking their business to the next level is essential for survival in this ever changing fast moving ndustry." Says Philip
The functions available via PropertyCRM are vast. It manages enquiries, valuations, market appraisals and properties for sale, lease or rent. It builds brochures, PowerPoint presentations and property lists. It takes care of all your letters - to purchasers, vendors and solicitors right through to market appraisal reports. The system matches and manages all enquiries, with facilities to send information by letter, email or text. It retains shortlists of properties that match a particular enquiry so that sales enquiries can be worked on in an intelligent manner.
Essentially, the system logs and tracks every action in relation to each property and enquiry right through from initial contact, to viewings, offers and enclosure, giving all staff members instant visibility on the progress of each transaction. And that's just the basics!
It's just over a year since the official launch and already the award winning BrokerCRM has a vast and rapidly expanding client base and has struck significant partnership deals with companies including Irish Life Assurance plc, EBS Building Society, O2 Ireland , Best Advice and Relay. |
